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Account
Managers act as the first point of contact for a companies’ customers.
They are heavily involved in negotiating rates, customising packages and
ensuring that business or individual customers are satisfied with
products and services.
The
role of Account Managers varies significantly between companies.
Nevertheless, most Account Managers will be responsible for either
specific geographical areas (Area Account Managers) and/or particular
products, or types of customer.
Depending
on the culture of the company and level of seniority within it, Account
Managers may also be involved in product development, identification of
new business opportunities and development of marketing strategies.
Previous sales experience (such as
telesales) is frequently required before graduates can become Account
Managers. Most companies’ offer a structured career progression and
Account Managers can often progress into team or regional managers with
Account Managers reporting into them.
Account
Manager = The role can be varied combining telephone and face to face
dealings with various customers. Graduates can expect an average
graduate salary with lucrative commission on top.
Advantages
–.
You are typically expected to build up a long-term relationship with
customers and this is often viewed as rewarding.
Disadvantages
–
Previous sales experience is often a pre-requisite. Most Account Manager
roles involve customer visits that involve lengthy car journeys.
Career
Advise –
Research the company that you would be working for to see how successful
they have been and the demand for their products. You are likely to find
it easier to retain existing customers if working for a reputable client
in a growing market sector.
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